Purveyors of disinformation can be caught out by the particular words they use, according to new research

The internet represents the biggest explosion of data in human history. There’s more out there, and more access to it than ever before. The information ecosystem is a bit like a tropical rainforest: luxuriant, dense and fiercely competitive. As such, it contains its fair share of predators and poisonous plants.

Deliberately misleading articles, websites and social media posts can come about for lots of different reasons: they might be trying to influence elections or policies; they might represent a form of cyberwarfare between states; they might be aimed at raising someone’s profile and influence, or discrediting their opponents. Or they might simply be about making money, relying on the attention-grabbing nature of outrageous lies to generate ad revenue, as in the case of the “digital gold rush” that saw a small Macedonian town register more than 150 pro-Trump websites during the 2016 presidential race.