[allAfrica] On September 10th, an international tobacco harm reduction media event was held in Sofia, Bulgaria. 140 journalists from all over the world were invited to participate in this meeting moderated by Borislav Georgiev, Head of Cardiology clinic at National Cardiology Hospital, in Sofia. The experts discussed the latest science-based evidence on smoke free products and viewed them as better choices for smokers. They further discussed what regulatory policies related to these product innovations are in the best