Ethiopia: Solidifying Ethiopia As the Birthplace of Coffee

[Reporter] Alexander Hizikias is a 20-something entrepreneur involved in the coffee business. He recently opened a signature café of his brand - The Goat - with partners in the Bole area. Here he reflects with Samuel Getachew of The Reporter on the business, on what makes the product he offers different, on how he wants to help improve the coffee chain and the partnership he hopes will take his and his partners business ambition forward. Excerpts: